Effective thought leadership is not a one-off transaction. It’s about building a relationship over time – often a very long period of time. Getting it right requires senior leadership, buy-in from throughout the company, and a real connection to the company’s larger position.


Thought leadership disrupted: New rules for the content age

Summary of research findings

From The Economist Group in association with Hill + Knowlton Strategies


Diluted, but is thought leadership dead, dying or dynamic?