Insights
Content moves to the middle
Content marketing has clearly taken center stage for brands, for entrepreneurs, and for investors. The industry is on track to generate $313 billion in revenue in 2019, according to PQ Media’s “Global Content Marketing Forecast.”
Lessons from journalism for content marketers
A recent study from the Brookings Institution may have implications for the use of thought leadership.
A recent assignment saw me doing some frantic commuting. London to Cairo. Weekly. Out on a Monday and back on a Friday. This continued for four months. It was a hectic time.
Thinking about thought leadership
I was thinking. About thought leadership. Consider the fact that some 20,000 members of LinkedIn are styled Thought Leaders. If you search YouTube you’ll find pages of them.