Insights

Content moves to the middle

Content marketing has clearly taken center stage for brands, for entrepreneurs, and for investors. The industry is on track to generate $313 billion in revenue in 2019, according to PQ Media’s “Global Content Marketing Forecast.”


Lessons from journalism for content marketers

A recent study from the Brookings Institution may have implications for the use of thought leadership.

A recent assignment saw me doing some frantic commuting. London to Cairo. Weekly. Out on a Monday and back on a Friday. This continued for four months. It was a hectic time.


Thinking about thought leadership

I was thinking. About thought leadership. Consider the fact that some 20,000 members of LinkedIn are styled Thought Leaders. If you search YouTube you’ll find pages of them.